TEDxSanLuisObispo
Working Among Ambuiguity: Creating a tangible design for TEDxSanLuisObispo’s theme “Xpanding Horizons”
ROLE: Executive Director of Design
MEMBERS: Ananya Srikanth, Calista Lam, Samantha Shin, Shraddha Santhosh
DURATION: February 2019 — February 2020
TOOLS: Adobe Illustrator, Adobe Photoshop, Adobe Indesign
TEDxSanLuisObispo is a student-run organization that aims to bring the TED experience to our local community. My job as Executive Director of Design was to transform the conceptual theme of “Xpanding Horizons” into tangible marketing collateral. Many brainstorm sessions and sketchings later, our team was able to create a uniform, cohesive creative brand. With this, we also designed internal and external graphic design assets for our organization.
Moodboard
Final Design
Speaker Packet
